INTRODUCTION

We realized early on what we wanted to do in this life and we absolutely love doing it. Marketing is our jam, but we also have a passion for helping people. And this is where our two interests collide and you come in to the picture.

Having spent the past 7 years in New York City working in Manhattan in varying marketing roles and environments within the CPG industry from dealing directly with founders to working at some of the largest names in the business, we really feel that we would be a great asset and possess the skills needed for any and all of your marketing related needs. Our past roles have provided us with valuable experiences that can transfer well into any company who needs a little extra help with their marketing and branding. Throughout all of these experiences, we’ve learned to: be flexible, wear many hats, be willing to adapt, embrace change, deal with ambiguity, be tenacious, strive to always learn & grow, be accountable, and be resourceful self-starters.

Hey, we promise we’re humble, but we still know how to brag so here’s more about what we can do for you.

Product launch: turning an idea into a reality.

So you have an idea, but you don’t know how to make that idea come to life? We’re here to listen all about it – there’s nothing more important than a founder’s story and your personal reason why when it comes to branding and marketing these days. We will roll up our sleeves and do all of the hard work for you to get what’s in your head on the shelf and putting dollars in your pocket. We are complete nerds – we could do market research all day long from analyzing information to hosting focus groups to digging deep on the internet. We love numbers so bring on the data and Excel spreadsheets, we can handle it. We will get to know your customers and what they are truly looking for. We will also dive deep into your vision for this product, why you love it so much, and why you think the world will, too.

Once we establish that we have a marketable product, we will create a commercialization timeline and budget for your project giving step by step details on how we will accomplish the task at hand. From there we will have weekly status meetings and work collaboratively to get this product to market, a detailed email summary of what was discussed will be sent to keep us on track and organized.  We will come up with the product concept as well as positioning alongside building out the brand story to help it come to life. We’ll determine a marketable price point after extensive analysis as well as manage the creative in terms of packaging design, branding, and communications.  If your product needs ingredients sourced or someone to develop a formula, we can manage sourcing that, too. As the product is slowly coming to life, we will be working to create a beautiful presentation that encompasses not only your shiny new product, but the brand’s identity, heart, and soul so we can then pitch to sell in to our target distribution channels.

We’ve got the skills you need. Guaranteed.

• Competitive market research & analysis

• product Innovation strategy

• product portfolio management

• forecasting & demand planning

• product concept & positioning

• packaging: design & copy

• Pricing strategy & analysis

• brand & retailer presentations

• rebranding & brand identity analysis

• brand strategy & management

• sku rationalization

go-to-market & Advertising: creating brand awareness & engagement.

If you have a product, but no one knows about it, well, that’s not going to do much for you. We are happy to help you bring your story to life in order to increase brand awareness and fine-tune your messaging and communications across all platforms.  Don’t have the resources to create all of your 360 marketing launch materials yourself? We’re happy to source and manage graphic designers or copywriters as well as manage creative, advertising, media, PR, or social agencies for you. We will ensure to guide them with your brand strategy in mind, making sure you are getting every dollar out of what you are investing. Give us a budget and we can get the job done. Let us do the heavy lifting – that’s why we’re here!

Need help standing out in-store? We can help you to develop a strategic and prominent in-store customer experience by developing the merchandising guidelines, planogram layout, and collateral materials to make your brand catch everyone’s eye. We can also help develop training and educational materials for sales staff as well as assist with in-store eventing and trade shows.

And it just keeps getting better.

• 360 launch strategy

• brand communications strategy

• Advertising & media management

• pr & social media agency management

• creative & graphic design management

• merchandising guidelines

• collateral development

• in-store eventing & trade shows

• strategic planogram development

• training & educational materials

• strategic sampling programs

Global expansion: taking it overseas.

So you’ve made it big in America and you’ve proven your product is in demand. Congrats! Now you have your eyes set on a new adventure! Expanding your business overseas or maybe you’ve already taken that plunge, but aren’t seeing the results you were hoping for. Either way, we are here to help! We have experience sourcing and working with distribution partners and retailers internationally as well as partnering with an overseas corporate sales team to ensure that your business will hit the ground running in uncharted territories. Sick of those very, very early or very, very late conference calls to ensure business overseas is smooth sailing? Let us take those calls, rest assured we will get the job done and will not let cultural barriers get in the way of a successful launch. We will ensure communication is concise, clear, and understood so that execution is flawless. We will help give your international partners all of the 360 launch tools and marketing materials they will need, altering messaging and visuals as needed on a country-by-country basis so that your product will still resonate with the target audience abroad. We will also ensure that your brand identity doesn’t get lost in translation, rest assured you will have a holistic, global look and the message will be clear – no matter where you are in the world – your customers will recognize you, understand your mission, and get what you’re all about.

Yes. We can do that, too.

• managing overseas teams

• managing distributor partnerships

• prospecting presentations

• global pricing analysis

• regulatory management

• international specific launches

• opening new markets

• global forecasting

• creating country specific 360 launch plans

• global merchandising guidelines

• building launch tool kits

So…are you interested yet?